The group of specialists writing in this book provide the requisite expertise to enable all marketers to take on the task of business-to-business marketing. With contributions on information collection, marketing new products, pricing, building a good reputation, business-to-business advertising, marketing …

Global consumer and industrial products
The content of this website is general in nature and is meant to inform investors, potential investors and their professional intermediaries of the existence of, and potential benefits of investing in, iShares products. However, this website is not intended to …